Robust 2D Physics for After Effects is Here

I love finding out about new software that I've never heard of before. I really, really love it when it's really, really cool. A group from France (the french always do great stuff) called Motion Boutique has developed a plugin for After Effects that brings physics to the table.

Take a look.

Here's what they say

It's going to revolutionise After Effects animations !

 Simple to use and fast to execute, Newton is the must-have animation plug-in.

Newton interprets each 2D layer as a rigid body in a real environment.
Once simulation is completed, animation is recreated in After Effects with standard keyframes.

Main Features:
. robust and fast
. simple and intuitive user interface with OpenGL preview
. gravity, collisions, friction, etc.
. support of masks and shapes
. handles different sorts of bodies: static, dynamic, kinematic, etc.

I am looking to get a copy to play with. It seems easy to use and quite powerful.